Fighting for
Freedom of Attention
Modern social media hijacks our attention and sells it to the highest bidder.
It's time to reclaim our autonomy.
Social media addiction is the biggest crisis of our time.
Our values, relationships, and institutions are bending under the weight of a digital world that promises connection and convenience but instead leaves us less happy, less aware, and ultimately less free. It exploits our psychology to warp reality, fuel extremism, and undermine authentic human connection. And it’s driving us toward social collapse.
We’re just getting started.
Our mission is to help individuals and communities break free from this destructive cycle of digital dependency and reclaim their autonomy, well-being, and resilience. By revealing the forces that profit from hooking and manipulating us, championing better tools and technologies, and empowering people to reclaim their attention and focus, we aim to create a future where the digital world enhances our humanity and freedom instead of eroding them.
Now Live on Substack
Subscribe to our Substack newsletter for original research, analysis, and other updates.